We've shipped 412 websites. Every Premium build has the same 11 sections in roughly the same order. Why? Because we tested every other order, and this one converts.
The order:
1. Hero — Headline (what you do, where, for whom), one primary CTA, phone number as a button, trust microcopy. 2. Social proof strip — Logo bar or star rating + review count. Validates the hero claim before the visitor reads further. 3. Problem agitation — One paragraph that names the pain the visitor came here to solve. They need to feel seen. 4. Solution / "what we do" — 3-6 cards. One sentence each. Each links to its own service page for SEO. 5. Process — 3-5 step visualization. Reduces uncertainty about what working with you actually looks like. 6. Proof / case studies — Two to three results-led mini case studies. Numbers in the headline. 7. Testimonials — Three quotes from real clients with photos. Place after proof, not before. 8. Pricing / packages — Even if "starting at $X" — anchor the conversation about budget. 9. FAQ — Six to ten questions. Pre-handles objections that would otherwise stop the form submission. 10. Final CTA — Lead capture form + alternate path (phone, calendar). Different from the hero CTA on purpose. 11. Footer — NAP (name, address, phone), service areas, secondary nav, legal.
That's it. No carousels of unrelated content. No "Welcome" sections. No three different value propositions competing for attention.
The order works because it mirrors the visitor's mental journey: Is this for me? Have others trusted them? Do I understand the problem? Do they have a solution? Can I see how it'd work? Has it worked before? Is it worth the price? What about my concerns? Let me start now.
Build for that journey, in that order, and conversion follows.
