Plain-English glossary
The web design + SEO glossary.
Plain-English definitions for the jargon you keep seeing in agency proposals. Bookmark this page and you'll never have to nod along again.
Quick index
INP (Interaction to Next Paint)TBT (Total Blocking Time)FID (First Input Delay)Core Web VitalsLCP (Largest Contentful Paint)CLS (Cumulative Layout Shift)Local SEOLocal PackSchema MarkupGoogle Business ProfileNAP (Name, Address, Phone)SERP (Search Engine Results Page)E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)Conversion RateAnchor TextInternal LinkingCitation301 vs 302 RedirectRobots.txtSitemap (XML)Sticky CTALead MagnetLTV (Lifetime Value)CAC (Customer Acquisition Cost)Churn RateBounce RateDwell TimeResponsive DesignViewportAbove the Fold