Free resources

Everything we've published, in one place.

Free checklists, guides, comparisons, and tools — the same ones we use internally. Use them on your own site, or send them to the agency you're evaluating.

Checklists + guides

11-Point Website Audit Checklist

The audit checklist our senior strategists run on every project.

Read the checklist

14-Point Local SEO Checklist

Technical, on-page, local, and authority — every box, in order.

Read the checklist

12-Point Conversion Checklist

Pages that turn visitors into leads, written down.

Read the checklist

How to Hire a Web Designer

Pricing ranges, red flags, contract terms, and the right questions.

Read the checklist

Tools

Free Site Audit

PageSpeed Insights + senior strategist review. Free.

Open

ROI Calculator

How fast will a new site pay for itself? Plug in your numbers.

Open

Web Design + SEO Glossary

Plain-English definitions of every term in an agency proposal.

Open

Honest comparisons

Nexora vs

WordPress

Nexora vs

Wix

Nexora vs

Webflow

Nexora vs

Squarespace

Nexora vs

Do-It-Yourself

Nexora vs

Traditional Agency

From the blog

All articles →

Strategy

How Much Does a Small Business Website Cost in 2026?

Every honest range, from $0 DIY to $50K agency. What each tier actually buys you, and the hidden costs that catch most owners off-guard.

Web Design

WordPress vs Custom Website: Which Is Right for Your Small Business?

WordPress runs 40% of the web — and is the wrong choice for 80% of small-business sites. Here's the honest comparison and how to decide.

Web Design

How Long Does It Take to Build a Website? Real Timelines for 2026

From 5-day productized builds to 6-month full-service projects. Real phase-by-phase timelines, plus the single variable that decides whether yours ships on time.

Strategy

The CMO Playbook for 2026: Five Shifts That Will Define the Next Decade

AI didn't replace marketers — it replaced the marketers who refused to operate like product engineers. Here's the operating model that's working.

Strategy

Best Web Designer for HVAC Companies: A Buying Guide

Choosing a designer for an HVAC business is different than for a SaaS company. Here are the 10 things to look for — and the red flags to walk from.

Web Design

Web Design for Landscapers: The Conversion Patterns That Work

Landscaping is a visual business. Most landscaper sites bury the photos and feature a brochure. Here's how to build a site that books consults.

Glossary — quick reference

All terms →

INP (Interaction to Next Paint)TBT (Total Blocking Time)FID (First Input Delay)Core Web Vitals LCP (Largest Contentful Paint)CLS (Cumulative Layout Shift)Local SEO Local Pack Schema Markup Google Business Profile

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