Scaled paid spend 7x while ROAS climbed from 2.1 to 4.8.
How we worked with Northwoods Apparel to ship outcomes that compounded.
+128%
4.8x
ROAS (blended)
+312%
$8.4M
Monthly revenue
+520%
34%
Email % of revenue
+86%
4.1%
Storefront CVR
Trusted · Local · Award-Winning
Scaled paid spend 7x while ROAS climbed from 2
28 yrs
experience
1,200+
5★ reviews
< 60min
response
100%
guaranteed
Service
From $99 · Same-day
Repair
From $99 · Same-day
Install
From $99 · Same-day
Welcome to Northwoods Apparel!
Scaled paid spend 7x while ROAS climbed from 2
About Our Company
We have been serving the community for many years. Our company offers a wide variety of services at competitive prices. Please contact us today for a free estimate!
Call us at 555-1234 or click HERE for more info.
Hours
Mon-Fri 9am-5pm
Sat 10am-2pm
★★★★★ A+ Rated!
© Northwoods Apparel · Best Viewed in Internet Explorer 8+
Drag the divider to compare. Northwoods Apparel's site before Nexora vs. what shipped on launch day.
The challenge
A mid-eight-figure outdoor apparel brand had hit a ROAS ceiling. Meta was the only meaningful channel, creative was stale, and the email program was an afterthought. Their CMO needed a 12-month plan that didn't bet the company on one ad platform.
Strategy
- Diversify paid mix — TikTok, YouTube Shorts, sponsored newsletters — without sacrificing Meta CAC.
- Industrialize creative production: 25+ ad concepts/month with weekly performance reviews.
- Overhaul Klaviyo flows and segmentation — recover abandoned revenue, build VIP segments.
- Run a 9-test CRO program on the storefront — PDP, cart, checkout.
Execution
- 1Stood up an in-house creative pod — strategist, designer, video editor, UGC director.
- 2Launched 7 new acquisition channels with strict 90-day kill criteria.
- 3Rebuilt 11 Klaviyo flows, segmented to 28 cohorts.
- 4Shipped 11 storefront tests; 8 winners hit statistical significance.
Impact
SEO rankings
Real keyword positions on Google before launch and 12 months later. Pulled directly from Northwoods Apparel's Search Console.
Keyword position lifts
Live Google rankings · pre-launch vs. 12 months after
performance outerwear
3,200 searches / mo
best hiking shells
4,900 searches / mo
merino base layer
6,100 searches / mo
northwoods apparel
1,100 searches / mo
Tracked via Google Search Console + Ahrefs. Pulled directly from the client's live data — not aggregated estimates.
“Their creative pod is the best I've seen in 15 years of operating DTC. They don't just run ads — they're a brand-building team that happens to crush performance.”
Sienna Park
CMO, Northwoods Apparel