Rebranded a plant-based CPG brand into Whole Foods national distribution.
How we worked with Verdant Foods to ship outcomes that compounded.
national
Approved
Whole Foods distribution
+62%
$84
DTC AOV
+820%
12K / mo
Brand search volume
—
$14M
Retail revenue (Y1)
Trusted · Local · Award-Winning
Rebranded a plant-based CPG brand into Whole Foods national distribution
28 yrs
experience
1,200+
5★ reviews
< 60min
response
100%
guaranteed
Service
From $99 · Same-day
Repair
From $99 · Same-day
Install
From $99 · Same-day
Welcome to Verdant Foods!
Rebranded a plant-based CPG brand into Whole Foods national distribution
About Our Company
We have been serving the community for many years. Our company offers a wide variety of services at competitive prices. Please contact us today for a free estimate!
Call us at 555-1234 or click HERE for more info.
Hours
Mon-Fri 9am-5pm
Sat 10am-2pm
★★★★★ A+ Rated!
© Verdant Foods · Best Viewed in Internet Explorer 8+
Drag the divider to compare. Verdant Foods's site before Nexora vs. what shipped on launch day.
The challenge
Verdant had a good product trapped in a 2017 wellness-brand identity. Whole Foods passed twice on national distribution. The founder needed a brand that signaled premium without resorting to the same 'minimalist sage green' every other CPG had defaulted to.
Strategy
- Rebuild positioning around culinary authority, not 'clean ingredients.'
- Develop a visual identity that referenced legacy gastronomy, not millennial wellness.
- Ship a new flagship eCommerce site + retailer-facing marketing site.
- Launch a paid campaign timed to the Whole Foods buyer review window.
Execution
- 1Full brand strategy + identity in 9 weeks.
- 2Designed packaging system across 14 SKUs.
- 3Shipped Shopify Plus + headless marketing site in 11 weeks.
- 4Ran a strategic awareness campaign targeting Whole Foods buyer geographies.
Impact
SEO rankings
Real keyword positions on Google before launch and 12 months later. Pulled directly from Verdant Foods's Search Console.
Keyword position lifts
Live Google rankings · pre-launch vs. 12 months after
premium plant-based meals
1,900 searches / mo
organic ready meals
5,400 searches / mo
plant-based meal delivery
8,800 searches / mo
verdant foods
720 searches / mo
Tracked via Google Search Console + Ahrefs. Pulled directly from the client's live data — not aggregated estimates.
“They got the brief on day one. We were tired of looking like every other plant-based brand. The new identity is the reason Whole Foods finally said yes.”
Olivia Marquez
Founder, Verdant Foods