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Cost breakdown

How Much Does a Website Redesign Cost in 2026?

Redesign pricing is different from new-build pricing — there's existing content, existing SEO, and existing visitors at stake.

7 min readLast updated May 2026

Redesigns aren't priced like new builds. You're not starting from scratch — you're navigating existing content, existing SEO equity, existing visitors. A redesign done wrong can cost you 6-12 months of rankings. A redesign done right keeps every search ranking intact and improves conversion 50-100%. The price difference is mostly about how carefully it's executed.

Real cost ranges by tier.

Cosmetic refresh

$500-$2,000

New colors, updated typography, modernized header/footer. Same site structure, same content, same SEO. 1-2 weeks delivery.

Right for

Sites where the structure works but the design feels dated.

Wrong for

Sites with conversion problems or technical SEO issues — those need real redesigns.

Standard redesign (productized)

$999-$2,500

New design + new structure + content migration + 301 redirects + SEO foundations. Delivered in 2-4 weeks. Our Growth and Premium packages cover this.

Right for

Most service businesses with sites 3-5+ years old that need a real refresh.

Wrong for

Sites with complex integrations, custom CMSes, or 100+ pages of historical content.

Custom agency redesign

$10,000-$30,000

Full discovery phase, custom design system, dedicated PM, content strategy, multi-stage QA, formal launch plan. 8-16 weeks delivery.

Right for

Businesses with significant brand equity to preserve, large content libraries to migrate.

Wrong for

Single-location service businesses where productized delivers similar quality.

Enterprise redesign

$50,000-$500,000+

Multi-stakeholder discovery, multi-region considerations, complex integrations, formal change management. 4-12 months.

Right for

Mid-market companies, multi-language sites, sites with significant transactional volume.

Wrong for

Small and mid-size businesses — overkill.

What moves the cost.

Existing SEO equity

Major impact

A site ranking #1-3 for valuable terms needs careful migration (301 redirects, schema preservation, URL structure maintenance). A site ranking poorly can be rebuilt freely.

Content volume

Major impact

10 pages migrates in days. 500 pages takes weeks. Some agencies charge per page on top of the base fee.

Custom integrations

Moderate impact

Booking systems, CRM connections, custom checkout flows — each integration adds $500-$3,000 to migration cost.

Content rewrites

Moderate impact

Migrating existing copy is free. Rewriting it for the new design adds $1,500-$10,000 in copywriting depending on volume.

Downtime tolerance

Minor impact

Zero-downtime migrations cost more. Most small-business redesigns can accept 2-5 minutes of downtime during DNS cutover.

The honest verdict

Most service-business redesigns should be in the $1,000-$3,000 range — productized agencies deliver real quality at that price. Pay more only if you have significant content to migrate, complex integrations, or strong SEO equity to preserve. The biggest risk is hiring the wrong agency — a botched redesign costs 6-12 months of rankings and tens of thousands in lost revenue.

Questions buyers ask

Related cost breakdowns + resources

Cost of new website design

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When to migrate off WordPress

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Nexora redesign packages

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