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Nexora Web Design
Our process

Five phases. No mystery.

A walk through exactly how a Nexora engagement runs — Discovery, Strategy, Execution, Optimization, Scale. What we deliver at each phase, what we need from you, and what to expect on timeline.

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Phases

5

from discovery to scale

Deliverables

22

across all phases

Total timeline

5-21 days

Starter through Premium

01

Discovery

3-5 days

We start by understanding your business, your customers, and your competitive landscape — before pixels move.

Most projects fail in discovery, not in design. If we don't understand who you serve and what you're trying to be different from, the rest of the project is decoration.

We run a senior strategist through this phase, not a project manager. The output is a brief that the rest of the team executes against — not a Notion doc full of meeting notes.

What we deliver
  • Discovery brief (positioning, audience, success metrics)
  • Competitive landscape teardown (3-5 competitors)
  • Audit of existing site if any (Core Web Vitals, SEO, conversion)
  • Site architecture proposal (sitemap + page-level intent)
What we need from you
  • 30-minute discovery call with the decision-maker
  • Read-only access to any existing analytics
  • List of competitors you want us to study
  • Any brand guidelines, photography, or copy you've already produced
Strategy
02

Strategy

2-3 days

We translate the discovery brief into a concrete plan — page structure, conversion paths, SEO targets, content priorities.

Wireframes are intentionally ugly — black-and-white boxes with placeholder text. Spending an hour here saves five hours of design revisions later.

This is the cheapest moment in the project to change direction. After this phase, scope changes start to compound cost. We pin scope here.

What we deliver
  • Page-level wireframes for every primary page
  • SEO target keyword + topic map
  • Conversion-path diagram (where leads come from, where they go)
  • Content priority list (what we write vs. what you provide)
What we need from you
  • 30-minute strategy review call
  • Sign-off on the proposed page structure
  • Decisions on copy: written by us, written by you, or hybrid
DiscoveryExecution
03

Execution

1-3 weeks depending on tier

Senior practitioners ship the actual site — design, copy, engineering, SEO foundations — in tight weekly cycles.

Weekly cycles with shipped deliverables. No 'we're still finalizing the design' months. Every workstream has a senior owner and a public roadmap.

Production code is yours from day one. Hosted on a staging URL you can share internally. We don't lock you into proprietary hosting.

What we deliver
  • Pixel-perfect mockups in Figma (2 rounds of revisions standard)
  • Production code on staging URL (Next.js or Astro, Tailwind, TypeScript)
  • Core Web Vitals: sub-1s mobile LCP, INP under 100ms
  • Full schema markup (LocalBusiness, Service, FAQPage, etc.)
  • Form wiring to your CRM (HubSpot, GoHighLevel, ServiceTitan, etc.)
  • Analytics + conversion event tracking installed
What we need from you
  • Weekly 30-minute review of work in progress
  • Photography (if not commissioned) + real testimonials with permission
  • Final copy decisions (sign-offs only — no rewriting)
StrategyOptimization
04

Optimization

30/60/90-day reviews

Post-launch, we monitor real performance, fix what breaks, and refine the conversion paths based on actual visitor behavior.

We don't ship and disappear. The optimization phase is included on every Growth and Premium build for 12 months post-launch.

Real data drives decisions here — not opinions. Session recordings, heatmaps, GA4 funnels, and Plausible event data are reviewed before any changes are recommended.

What we deliver
  • 30-day post-launch performance report (CWV, organic traffic, conversions)
  • Prioritized fix list for any underperforming pages
  • Conversion experiments based on session-replay data
  • Quarterly content + SEO progress review
What we need from you
  • Access to whatever lead-volume / revenue numbers you track
  • 30-minute quarterly review call
  • Decisions on which experiments to run
ExecutionScale
05

Scale

Months 6+

Once the core engine compounds, we expand — new service-area pages, new content, new lead-gen surfaces.

Scale is optional. Some clients launch a Starter site, hit their goals, and never come back. That's a successful engagement to us.

For clients who want to compound — local-pack dominance, multi-metro expansion, content authority — the Scale phase is where we live for 12-36 months post-launch.

What we deliver
  • Expansion roadmap for new geographies / verticals
  • Content calendar for organic growth (typically 2-4 posts/month)
  • New lead-gen surfaces (lead magnets, calculators, comparison pages)
  • Annual strategic review tied to revenue outcomes
What we need from you
  • Honest input on what's working in the business broadly
  • Decisions on which expansions to prioritize
  • Quarterly review participation
Optimization
Honest framing

Five phases sounds bureaucratic. In practice, Starter projects collapse phases 1-3 into a single week and skip 4-5 entirely. Premium projects spread phases across a month and continue 4-5 indefinitely. The structure is the same; the duration scales with the project.

Ready to walk through your project?

30-minute discovery call. We'll walk you through where your project sits on this timeline and what the realistic delivery date is.

Book a discovery call Get a free audit first