Site
4Real testimonial videos
Infrastructure shipped; recording the actual clips with 3 lead clients (Westwind, Beacon Dental, Halberd). Targeting one shoot per quarter.
Public roadmap
What we've shipped. What's next.
Three buckets — Shipped (recent wins), Building (in flight now), Considering (on the table for the next 90 days). Vote on what matters by replying to our newsletter.
Building
In flight right now.
Product
2Stripe products + price IDs
Checkout integration is built; need to create the actual Stripe products and wire the price IDs. Targeting Q3 2026.
Service
6Client portal v1
Logged-in /portal area for active clients to see project status, files, and request changes. Currently scaffold only — adding auth + per-client data next.
See itConsidering
On the table — pending client demand + capacity.
Service
3Self-serve audit booking via Calendly
Replace the placeholder Calendly URL with a real booking link. Free audits become self-bookable instead of routed through the form.
Product
5Quarterly retainer add-on for ongoing optimization
Currently package-only. Some clients have asked for quarterly content + SEO + CRO retainer at $500-$1,500/mo. Considering it.
Site
2Video case study walkthroughs
5-minute video walkthroughs of each case study explaining the strategy + outcomes. Different from text testimonials.
Site
1Translate top 50 routes into Spanish
Currently 6/260 routes in Spanish. The next wave would translate the highest-traffic English routes — blog posts, glossary, comparisons, more city pages.
Service
7White-label partner option for adjacent agencies
Other agencies (branding, paid media, video) referring clients to us for web work. Currently informal; making it formal with rev-share + co-marketing.
Internal
1Public design system + component library
Open-source the design system at /design-system as an actual npm package or starter kit. Currently public-facing but proprietary.
Shipped
Live in the last 90 days.
Site
Spanish-language site (6 pages)
Hand-translated /es routes for home, pricing, services, contact, about, free audit. Hreflang signaling between English and Spanish equivalents.
Shipped May 2026
See itSite
Public changelog
Weekly notes on everything we ship. Transparency signal. Most agencies don't ship one.
Shipped May 2026
See itService
Referral program
$100-$1,000 flat payouts for referrals that sign. No cap, paid within 14 days.
Shipped May 2026
See itInternal
A/B testing infrastructure
Cookie-based variant assignment with Plausible event tracking. Ready to run experiments on hero copy, pricing layout, CTA wording.
Shipped May 2026
Site
Pillar guides for the 3 services
Long-form authority hubs at /guide/web-design, /guide/seo, /guide/lead-generation. Internal-link DOWN to every related blog post.
Shipped May 2026
See itWant something we haven't built?
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