Director of Client Strategy

Hadley Forbes

Hadley runs client strategy at Nexora — the person you talk to when a project needs to actually move. Before Nexora she spent 12 years agency-side managing portfolios for Fortune 500 and growth-stage clients across three different agencies. She holds an MBA from Kellogg with a concentration in marketing strategy. Her superpower: turning ambiguous client asks into clear, shippable scope.

Areas of expertise

Client account leadershipProject scoping + deliveryCross-functional team managementQuarterly business reviews

12+ years professional experience

Credentials

MBA, Kellogg School of Management
12+ years agency-side client leadership
Managed accounts for 4 Fortune 500 brands

Articles by Hadley

Lead Generation

B2B Lead Scoring That Actually Predicts Closed-Won

Most lead scoring is theater. Here's the model architecture that ties to revenue and gives sales something they'll actually use.

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