Chief Strategy Officer

Naomi Reyes

Naomi spent a decade at McKinsey advising consumer and B2B clients on growth strategy before joining Nexora as Chief Strategy Officer. She owns the discovery phase on every Premium engagement — interviewing founders, mapping competitor landscapes, defining positioning, and writing the brief that the rest of the team executes against. Her conviction: design problems are usually strategy problems in disguise. Get the positioning right and the design follows.

Areas of expertise

Brand + market positioningDiscovery + research methodologyCompetitive analysisGo-to-market strategyFounder coaching

14+ years professional experience

Credentials

10 years at McKinsey & Company (Partner)
Wharton MBA
Strategy advisor to 50+ growth-stage brands

Articles by Naomi

Strategy

The CMO Playbook for 2026: Five Shifts That Will Define the Next Decade

AI didn't replace marketers — it replaced the marketers who refused to operate like product engineers. Here's the operating model that's working.

CRO

The CRO Research Framework That Outperforms 'A/B Testing'

If your CRO program is 'we test what we feel like,' you're leaving a 3-5x lift on the floor. Here's our research-driven approach.

Web Design

The 7 Pages Every Law Firm Website Needs

Every law firm needs the same 7 pages. Most get all 7 wrong. Here's the structure that converts.

Web Design

Dental Practice Websites: Calming, Credible, Clear on Cost

Dental visitors are researching how to avoid pain — literal and financial. The site has to be calming, credible, and honest about cost.

Want to work with Naomi?

Every Nexora engagement includes senior-practitioner involvement. Book a discovery call and we'll match you with the right operator.

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