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Strategy articles

Every Nexora post in the Strategy category. 10 articles and counting.

The CMO Playbook for 2026: Five Shifts That Will Define the Next Decade
Strategy
12 min

The CMO Playbook for 2026: Five Shifts That Will Define the Next Decade

AI didn't replace marketers — it replaced the marketers who refused to operate like product engineers. Here's the operating model that's working.

Naomi Reyes

Naomi Reyes

May 12, 2026

How We 9x'd a SaaS Brand's MRR in 9 Months Without Raising More Capital
Strategy
14 min

How We 9x'd a SaaS Brand's MRR in 9 Months Without Raising More Capital

A behind-the-scenes look at the Lumen Analytics engagement — what we changed, what we shipped, and the four leverage points that compounded.

Austin Bragaw

Austin Bragaw

April 28, 2026

Building Your First AI Agent Inside Your Marketing Stack
Strategy
15 min

Building Your First AI Agent Inside Your Marketing Stack

We've shipped 40+ production AI workflows across our portfolio. Here's the architecture pattern that actually works in production.

Austin Bragaw

Austin Bragaw

March 22, 2026

The End of Vanity Metrics: Tying Marketing to Revenue, Properly
Strategy
11 min

The End of Vanity Metrics: Tying Marketing to Revenue, Properly

MQLs aren't pipeline. Impressions aren't reach. Here's the attribution stack we're recommending to every client in 2026.

Austin Bragaw

Austin Bragaw

January 15, 2026

Plumber Website Pricing: What You Should Actually Pay
Strategy
8 min

Plumber Website Pricing: What You Should Actually Pay

Most plumbers either underprice their website or overpay for it. Here's what each price tier actually buys you.

Austin Bragaw

Austin Bragaw

October 30, 2025

The Anatomy of a $1M Lead-Gen Website
Strategy
9 min

The Anatomy of a $1M Lead-Gen Website

Most websites cost more than they earn. The ones that generate $1M+ in lifetime revenue follow a predictable pattern.

Austin Bragaw

Austin Bragaw

October 15, 2025

How to Choose a Web Designer (From Someone Who Is One)
Strategy
10 min

How to Choose a Web Designer (From Someone Who Is One)

Most businesses choose a web designer the same way they choose a contractor. It's a terrible way to make the decision. Here's how I'd actually do it.

Austin Bragaw

Austin Bragaw

September 28, 2025

How Much Does a Small Business Website Cost in 2026?
Strategy
9 min

How Much Does a Small Business Website Cost in 2026?

Every honest range, from $0 DIY to $50K agency. What each tier actually buys you, and the hidden costs that catch most owners off-guard.

Austin Bragaw

Austin Bragaw

May 22, 2026

Best Web Designer for HVAC Companies: A Buying Guide
Strategy
8 min

Best Web Designer for HVAC Companies: A Buying Guide

Choosing a designer for an HVAC business is different than for a SaaS company. Here are the 10 things to look for — and the red flags to walk from.

Austin Bragaw

Austin Bragaw

May 8, 2026

Kansas City Web Design: How to Pick a Local Studio
Strategy
8 min

Kansas City Web Design: How to Pick a Local Studio

KC has world-class designers and template-pushers wearing agency clothing. Here's how to tell them apart, and what to look for locally vs remote.

Austin Bragaw

Austin Bragaw

April 25, 2026