Head of SEO

Layla Brennan

Layla owns SEO strategy and execution across every Nexora client. Before Nexora, she led organic growth at a venture-backed content platform from 0 to 14 million monthly sessions in 28 months. She writes a popular biweekly newsletter on technical SEO with 28,000 marketers subscribed and has spoken at MozCon, SearchLove, and Brighton SEO. Her specialty: local SEO for service businesses — the part of the field most agencies treat as an afterthought.

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Areas of expertise

Technical SEO (schema, IA, Core Web Vitals)Local SEO (GBP, local pack, citations)Programmatic SEO at scaleEditorial pipeline + content strategyAuthority + link earning

11+ years professional experience

Credentials

Scaled organic 0 → 14M monthly sessions
Speaker at MozCon, SearchLove, Brighton SEO
Author of the Layla on SEO newsletter (28K subs)

Articles by Layla

SEO

Technical SEO in 2026: The 11 Things That Actually Matter

Search has changed. Core Web Vitals are table stakes. The new battleground is structured signals, entity coverage, and AI-source citability.

SEO

Local SEO for Dental Practices: The Complete Playbook

Dental SEO is one of the most predictable wins in local search. Most practices haven't claimed it. Here's the 10-step playbook.

SEO

Why Most Roofing Sites Don't Rank (And How to Fix It)

Most roofing websites don't rank. The pattern is so consistent across the industry you can predict which sites will fail before you see them.

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